John Steven Calder: Product Design
"Everyone has eyes.... but few have vision.."
e - jcalder@well.com
w - www.johnstevencalder.com

1985-1992 - Data Conversion and Printer Sharing - Buffer

Function:
Designed the worlds first Printer Buffer. Data would stream into the buffers memory, and be sent to a slow printer as needed. Speeded up PC printing 100 times.
Design Considerations:
The product was designed to look like a family, be easy to manufacture and have redundant components. Competitive manufacturing system designed and developed.
Results:
Sold over $70 Million dollars worth of these! Overall I designed over 60 product, Jonathon Freeman Technologies or 'JFD'.

1990 - 1998 - Color Printing comes to Apple Products
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Printer Driver Icons

Printer Driver Dialog Box

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Printer Utility Dialog Box
Function:
Contracted to design software to control Apple Macintosh computers to Non-Apple printers. Inclusive to the design were full color printer drivers that supported color printing on low cost PC printers and PostScript printing on non-Apple Laser printers..
Design Considerations:
The product was designed to compliment Apples design strategy. We made the drivers and utilities look as much as possible, to look like an Apple designed product.

Results:
Contracts will all printers manufacturers internationally, netting over $15 Million in development sales.

1992 - Paralink Adaptor - PC Printers connection to Apple Computer Products.
Commissioned Artwork and Design
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Function:
The Paralink was designed to connect Apple Macintosh computers to Non-Apple printers. Inclusive to the design were full color printers drivers (below) that supported color printing on low cost PC printers.
Design Considerations:
The product was designed to compliment Apples design strategy. We made this, as much as possible, to look like an Apple designed product.
Results:
Over 700,000 paraLink products were manufactured and shipped to 11 countries in 4 languages, netting over $17 Million in sales.
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1994 - SeriLink Adaptor - PC device network connection to Computer Products.
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Front View


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Side View


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Rear View


Function:
The SeriLink was designed to connect Apple Macintosh computers to Non-Apple seal devices, modems etc.
Design Considerations:
The product was designed to compliment Apples design strategy. We made this, as much as possible, to look like an Apple designed product. It was very similar to the Apple designed modem of the time.
Results:
Over 1,500,000 SeriLink product variation were manufactured and shipped to 11 countries in 4 languages, netting over $34 Million in sales.

2004 - TableTouch - NewsTable, Smart Furniture.(preceded the iPad by 5 years)
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NewsTable in a Cafe'

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A bit more than meets the eye. Dual WiFi antennas, RFID/NFC sensors, the design was easily 8 years before its time.
Function:
The Newstable was designed to create a cost effective, digital news distribution network. Target client was Starbucks and the New York Times. Everyday, 600 NYT deliveries are made in Starbucks nationwide. The newstable made this obsolete.
Design Considerations:
The NewsTable was designed to be a publicly accessible touchscreen, so it had t be tamper proof and indestructible. It is.

Results:
Both Starbucks and the New York Times, as well as Hearst Corporation, declared, 'there is no future in touch screen technology". Guess they were wrong.

2004 - TableTouch Content System- Touchscreen operating system and content. (preceded the iPad by 5 years)



NewsTable Client Content feeds. Designed in 2004 by John Calder

Windows 8 Operating System designed by Microsoft in 2012

2010 - Attention Shoppers Network - Location based shopping system,
with Cell Phone redeemable Coupons, works on ANY device, no downloads.



Function:
ASN provides real time, cell phone redeemable coupons, anywhere in North America.
Design Considerations:

ASN is a 'Web Application" not an 'App". ASN determines which platform it is running on and modifies is content accordingly to display correctly. Currently works on over 1800 devices.The only people making money on Apples "App" concept, is Apple.
Results:
We will see.


© Copyright 2004-2017 John Steven Calder